Tag: formula one
Updated (added PREZI) – #Marussia #F1 #SMReporterNL -> Why I should be the #BelgianGP @Marussia_F1 team social media reporter
by admin on Jul.23, 2012, under General
UPDATED -> ADDED A PREZI PRESENTATION WITH A LOT OF MOTIVATION, BACKGROUND AND … PICTURES AND OTHER CONTENT I MADE AS SOCIAL MEDIA REPORTER ALREADY (LARGE FILES SO MIGHT BE A LITTLE SLOW – IF YOU WANT A STAND-ALONE VERSION (MAC/PC) THEN CONTACT ME AND I’LL SEND YOU THE FILE!
Want to reshare? Then use this link.
#Marussia #F1 #SMReporterNL -> It looks like a dream might come true. The Marussia F1 team is looking for a Social Media Reporter for the Belgian (SPA) GP. So this post is my entry for the contest. I’ve already blocked my agenda for the SPA weekend … so … the only thing Marussia needs to do is check out my ‘reasons why I should be the Marussia F1 team social media reporter’ and include me in the team (for the Spa weekend and maybe more races 
).
Why I think I’m qualified?! I’ll sum it up for you:
- I’ve been active in multimedia communication since 1996 and know what works and doesn’t work
- I’ve been a fan of motorsports (and especially F1) since … well … as long as I can remember
- I have professional experience in the use of Social Media of over 5 years
- I own the needed equipment (DSLR, JVC prosumer camera with interview mic) and have experience with the ‘content side of things’ like: SEO optimized text (I’ve written for the Dutch movie magazine DVDWorld & Filmscene but also many texts for online use), photo, video (also camjo) and of course all (relevant) social channels (including G+ and Pinterest, but also for example SO.CL)
- I have also worked in the ‘events’ branche and know how that dynamic ‘works’
- Because I’ve already done (live) social media reporting during some events for example (and most relevant):
- Good Cause Rally (text, video, photo, social platforms) -> http://www.facebook.com/goodcauserally
A video of the Good Cause Rally 2012 I’ve made during the event (preperation day + event day) together with my business partner Esther Wagelaar (she is the interviewer in this case – Dutch Language):
Photo album Good Cause Rally 2012 (photographs by me) day 1 (build up) ->
http://www.facebook.com/media/set/?set=a.245992665517302.53571.241806309269271&type=3 -> The ‘Ferrari Police’ car went very viral 
Photo album Good Cause Rally 2012 (photographs by me) day 2 (event day) ->
http://www.facebook.com/media/set/?set=a.246400072143228.53679.241806309269271&type=3
- Luchthaven Twente / Twente Airport (social media strategy, live social media reporting during ‘Zomertoer2012′) – http://www.zomertoer2012.nl / http://www.facebook.com/luchthaventwente
Photo album of first day of the ‘Zomertoer 2012′ on Twente Airport (Photographed by me).
AND … I understand how to build a correct mix of channels (and create engagement):
For my quest to become the next #SMReporterNL I’ve created:
- Facebook page -> http://www.facebook.com/Marussia.F1.SMReporterNL
- Google+ page -> http://gplus.to/MarussiaF1teamSMREPORTER
I presume that, when I get picked, I will post via the Marussia Twitter, Youtube and Facebook account. If that is not the case then I’ll create the needed channels for that as well. I also would like to use FLICKR to bundle User-generated photos and a special #SMReporterNL Pinterest board.
Using the right mix of channels will create reach and multi-platform engagement. This is what the Marussia F1 team fans are looking for (and they are your brand-advocates)!
AND … I create reach and know how to listen to and engage with your fans:
- Reach: My followers on Twitter: 1850+, Facebook: 1350+, Google+: 2000+
- Influence: KLOUT score generally between 57-60
- Listen & engage: I know how to LISTEN to your fans. I use an array of tools that help me get insight into what people are talking about, finding the most influential people and engage
- Reach & engage: I am a blogger for http://www.socialmedia.nl – one of the largest blogs about social media in the Netherlands (I could post a report there if you’d like it)
- Reach & engage: I’ve already made some fan-based social concepts successful like the Dive Dive Hyve on Hyves (few years ago, then more then 10.000 now about 8.000 members): http://divedive.hyves.nl/
- Reach, listen & engage: I’m member of many F1-fan / motorsport groups online and following (and followed by) motorsport and F1 fans on my social accounts
- Reach, authority & engage: I am linked to some (mostly) Dutch people in the ‘race-business’ like Tim Coronel, Patrick Huisman (and via-via I can reach more people who might be able to reshare and create even more reach!)
- Because I know how to operate within certain ‘boundries’ such as politics and strategic choices
IF I get picked these are a couple of things I’d like to roll out during the weekend:
- The fans will determine the bigger part of my interview questions
- Will create photo albums with both pictures taken by me and user-generated content
- Would like to roll out a photo- and video contest for people that attend the Spa race, their content will be judged and put into the photo-album
- Contests: Quizzes like; guess what f1-car part this is (macro photo), prediction of lap times etc. etc.
If I’ve understood correctly I can bring one guest to the Race (if I’m picked of course); I am thinking of a couple of people who all bring their own expertise to the table (is it allowed that this person helps out)? For example I could bring Esther (also active during earlier Social Media Reporting gigs) or internationally operating photographer Ebo Fraterman. But whatever the choice will be he/she should add to the total package; bringing maximum impact and engagement during the #spa weekend with captivating content.
AND …
Because people describe me as being a pleasant and energetic guy. I am a team-player who loves to really engage project full throttle and always give it more then 200%. And last but not least: I live for the sound of race cars, the smell of the rubber and petrol and I know my way around social networking platforms.
SO … This is the part where I ask you, the Marussia F1 team, to make my dreams come true and grant me the GREAT opportunity to prove that I am the best choice for your team as Social Media Reporter during the Belgian GP! You’ll get a professional who looks to work together closely with the team to reach the best results possible. Help me help you engage your fans (and potential fans!) and help to make your team’s brand even more well known.
HOPE TO MEET YOU ALL DURING THE BELGIANGP AT THE SPA CIRCUIT!
Need more reasons? Let’s Skype, or Facebook chat, or Google+ hangout or communicate via whatever channel you prefer!
Christian Fictoor
(potential) F1 social media reporter
Update july 25th 19:40hrs -> Screenshot of tweetreach for my #SMReporterNL campaign. The last 50 retweets generated within 24 hours reached more then 215.000 Twitter accounts:
TO MY BLOG READERS – HELP ME BY RESHARING THIS ARTICLE (PLEASE USE HASHTAG: #SMReporterNL). YOU CAN ALSO RETWEET THE FOLLOWING POST :
#Marussia #F1 #SMReporterNL -> Why I should be #BelgianGP Marussia F1 team social media reporter christianfictoor.nl/?p=376 (to help pls RT)
— Christian Fictoor (@chrisfictoor) July 23, 2012
We’ve already reached more then 215.000 accounts let’s make that over 250K Check out the screenshot at the end of this post!
Edited: Why F1 should not race in Bahrain
by admin on Feb.19, 2011, under General
Why F1 should not race in Bahrain
The world is on fire. Oppressed people are not silent any more. They want (more) democratic rights and are taking to the streets by the thousands. Egypt was the template for a changing world, these (often social media supported) revolutions will not end shortly.
So Bahrain is next in line. And Formula One normally opens it’s season there. If Bernie and the teams have any common sense this race will be cancelled.
If not because it’s the ‘right thing to do’ (and unfortunately large sports-organisations like FIFA, the Olympic Committee and yes, FOM / FIA are not particularly politicly correct) then for the ‘money-reasons’ (these organisations tend to be more sensitive to those reasons).
The consumers are changing. They form and voice their opinion faster then ever before using more and more (real-time) media channels to get informed. The shocking images from Bahrain (See this video from CNN -viewer discretion is advised ) reach them and influence them.
They voice their opinions via all large communication channels, in fact I’ve noticed more and more people on Twitter stating that they would not understand if F1 would actually race in a country that shoots innocent protesters!
Nowadays consumers can make or break brands – and the brands that support the raceteams in F1.
If FOM (read Bernie) will decide to actually let the race commence in Bahrain he will not only damage the F1-brand but indirectly also stain the brands of the sponsors with – yes I dare to say this out loud – blood.
So F1 should take a strong stand and condemn the actions taken by the government of Bahrain and further more send the clearest signal they can send: CANCEL THE RACE !
Don’t misread me, I am a HUGE F1 fan, but if this race would commence I for one would not watch it and I hope that many more would follow to send a clear message to FOM (read Bernie) and the FIA that we, as race-fans, don’t want to see races from countries that treat their citizens like this.
Join (and thereby support the protesters in Bahrain) by resending (and Google +1, share) this blog to all your friends.
Christian Fictoor
http://www.twitter.com/chrisfictoor | http://f1-fanblog.blogspot.com
UPDATE june 3rd, 2011 : The FIA has decided that the race should take place after all… Some #f1 legends are starting to speak out against the race.
If you oppose to #F1 racing in #Bahrein then sign the petition (already > 420.000 votes!) on :
This AVAAZ website
UPDATE june 7th, 2011 : The FOTA is not happy about the race in Bahrain, there might be hope after all. Bernie kind of changed his opinion also (due to the unrest in the F1-fanbase and press?). So now we wait for FIA to come to it’s senses….
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