Archive for March, 2012
How to Defeat the Social Media Skeptics in Your Company (interview with Jeff Hayzlett) -> spoiler: it’s all about strategy
I just watched this incredible interview with former KODAK CMO Jeff Hayzlett. I thought I heard myself talking. His approach is exactly how my company Fictoor Wagelaar crossmedia marketing communication approaches our clients projects.
If you have any Social Media skeptics in your company then make them watch this. Can your company afford Return On Ignoring ?!
Of course I’m here for you if your company needs help with social media strategy, or wants to do a quick scan, book a new media awareness workshop (how has the world and therefore your clients changed and how should your company react to this new reality?) or social media training.
Please contact me for more information!
The (very interesting) interview with Jeff Hayzlett: